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Coaching Questions

Tony Stoltzfus

Duration50 min
Key Points10 Key Points
Rating4.5 Rate

What's inside?

Discover the art of asking powerful questions to unlock potential, inspire growth, and facilitate change as a coach.

You'll learn

Learn1. Mastering the art of asking the right questions
Learn2. Tips for deep and meaningful chats with clients
Learn3. Using questions to discover hidden truths
Learn4. The importance of really listening in coaching
Learn5. Overcoming common coaching hurdles
Learn6. Building a solid bond with clients through good questioning.

Key points

01Why Your Advice Is Failing

Advice is often our immediate, default response when someone shares a problem, but it rarely produces the lasting behavioral change we hope for. Let us explore exactly why telling people what to do backfires so consistently, and how adopting a dedicated coaching mindset offers a vastly superior alternative. We have all been in that incredibly frustrating situation where a colleague or a loved one comes to us to complain about a difficult situation. Perhaps they are clashing with a toxic manager, or maybe they are struggling to find a healthy work-life balance. Because we care about them, our brains instantly go into a hyper-active problem-solving mode. We listen for about thirty seconds, diagnose the issue in our heads, and immediately start prescribing solutions. We say things like, "You just need to set boundaries," or "Why don't you talk to Human Resources?" We offer these golden nuggets of wisdom with the best of intentions, fully expecting the other person to express deep gratitude and run off to implement our brilliant strategy. But what actually happens? They usually counter with a polite but firm, "Yes, but..." They explain why your idea will not work for their specific personality, their specific boss, or their specific timeline. You offer another solution, and they bat that one down as well. Before you know it, you are locked in a bizarre, exhausting game of conversational tennis where you keep serving up solutions and they keep smashing them into the net. Why does this happen? Tony Stoltzfus explains that the fundamental flaw in giving advice is that it robs the other person of ownership. When you give someone a solution, it remains your solution, not theirs. Human beings are naturally wired to resist being told what to do, even when the advice is objectively excellent. We crave autonomy. We want to be the authors of our own success stories. When you simply hand someone a map with the route already highlighted, you are subtly communicating a lack of faith in their ability to navigate the terrain themselves. You are positioning yourself as the expert of their life, which is practically impossible because you do not have access to their internal fears, their hidden desires, or the nuanced history of their relationships. The magic of the coaching approach lies in a radical shift in perspective: you must truly believe that the person sitting in front of you is fully capable, creative, and resourceful. They already possess the answers they seek; those answers are just buried under layers of stress, confusion, or fear. Your job is not to put wisdom into them, but to draw the wisdom out of them. Think about the actual origin of the word "coach." Historically, a coach was a horse-drawn carriage designed to transport a valuable person from where they currently are to where they want to be. The carriage does not decide the destination, nor does it tell the passenger why they should go there. It simply provides the vehicle for movement. When you act as a conversational coach, you are providing the vehicle through your questions. You are giving the other person a safe, structured space to explore their own mind. This requires a significant dose of humility. It requires you to tame what many call the "advice monster"—that ego-driven urge to prove how smart, experienced, and helpful you are. Suppressing this urge is incredibly difficult at first because our society highly rewards experts who have all the answers. We are conditioned to believe that adding value means opening our mouths and dispensing knowledge. However, consider the profound emotional burden that comes with giving advice. When you tell someone what to do, you inadvertently take responsibility for their outcome. If they follow your advice and it fails miserably, who do they blame? They blame you. Your relationship suffers because you led them astray. On the other hand, if they follow your advice and it succeeds brilliantly, they have not actually learned how to solve the problem for themselves. They have simply learned how to follow your instructions, which builds dependency rather than capability. The next time they face a hurdle, they will come right back to you, expecting another quick fix. Coaching breaks this cycle of dependency. By asking questions that force the person to analyze their own situation, brainstorm their own options, and select their own course of action, you are building their critical thinking muscles. You are helping them develop a profound sense of self-trust. Making this transition from a traditional advice-giver to an inquisitive coach feels completely unnatural at first. You will catch yourself practically biting your tongue as a solution forms in your mind. You will feel an intense physical urge to interrupt and say, "I know exactly what you should do!" But if you can pause, take a deep breath, and replace that statement with a question like, "What do you think is the root cause of this issue?" you will witness a remarkable transformation. The tension in the conversation will evaporate. The other person's defensive posture will relax. Instead of fighting your suggestions, they will turn inward, look up at the ceiling, and start processing their own reality. They will begin to untangle their own knots. This is the moment the heavy lifting shifts from your shoulders to theirs, and it is the exact moment true empowerment begins. Embracing this mindset is the foundational step; without this deep belief in the resourcefulness of others, even the most cleverly constructed questions will fall flat.

02Crafting the Perfect Open Question

Not all questions are created equal, and the specific way you structure your inquiry deeply determines the quality, depth, and honesty of the answer you receive. The ultimate secret to unlocking a person's inner wisdom lies in mastering the subtle architecture of the open-ended question. If the coaching mindset is the foundation of empowering conversations, then open questions are the sturdy walls that build the structure. To understand how to craft a perfect question, we first need to look at what we are doing wrong on a daily basis. The vast majority of the questions we ask in our everyday lives are actually "closed" questions. A closed question is one that can be answered with a simple "yes," a "no," or a highly specific piece of factual information. For example, asking a colleague, "Did you finish the quarterly report?" or asking a spouse, "Are you upset with me?" are classic closed questions. While these are necessary for gathering quick facts, they are absolute conversation killers when you are trying to help someone explore a complex problem. They act like a traffic light turning red, bringing the flow of exploration to a sudden and jarring halt. Furthermore, closed questions are very often just disguised advice. We use them to sneak our own opinions into the conversation without sounding explicitly bossy. Have you ever asked someone, "Have you considered talking to your boss about this?" or "Don't you think it would be better if you just ignored her?" These are not genuine inquiries; they are leading questions. You are not asking for their perspective; you are politely demanding that they agree with your proposed solution. When you ask a leading closed question, the other person immediately senses the manipulation. They feel boxed in. They know there is a "right" answer that you are fishing for, and this triggers their defensive instincts. Tony Stoltzfus emphasizes that a genuine coaching question must be driven by pure, unadulterated curiosity. If you already know the answer you want them to give, you are not coaching, you are managing. The antidote to this conversational trap is the open-ended question. Open questions typically begin with words like "What," "How," "Who," or "Tell me about..." They are expansive. They require the responder to pause, search their internal landscape, and formulate a thoughtful response. Instead of asking, "Did you talk to your boss?" you ask, "How did the conversation with your boss go?" Instead of asking, "Are you stressed about the presentation?" you ask, "What is the most challenging part of preparing for this presentation?" Notice the massive difference in the energy of these questions. The open versions do not assume anything. They create a wide-open playing field for the person to express exactly what is on their mind. They act like a green light, encouraging continuous forward momentum in the dialogue. Within the realm of open questions, there is one word that you must handle with extreme caution, and that word is "Why." On the surface, "Why" seems like a perfectly good open question. It asks for reasons and motivations. However, in human psychology, "Why" carries an incredible amount of heavy baggage. From a very young age, we are conditioned to associate "Why" with judgment, criticism, and punishment. Think about childhood: "Why did you spill your milk?" "Why didn't you clean your room?" When you ask an adult, "Why did you make that decision?" or "Why are you feeling so overwhelmed?", their brain instantly interprets it as an attack. They feel the immediate need to justify themselves, to build a wall of defense, and to prove that they are not foolish. This defensive posture completely shuts down the creative, exploratory part of the brain that is required for effective coaching. The brilliant workaround that Stoltzfus suggests is to translate your "Why" questions into "What" questions. This simple linguistic shift works absolute miracles. Instead of asking, "Why did you do that?", you ask, "What led you to that decision?" Instead of asking, "Why are you so angry?", you ask, "What is it about this situation that is causing so much frustration?" The "What" version removes the personal judgment. It takes the problem out of the person's identity and places it on the table between you, where both of you can look at it objectively. It turns a perceived interrogation into a collaborative investigation. Another profound technique in crafting questions is embracing simplicity. We often think that powerful questions need to be long, complex, and philosophically deep. We spend thirty seconds framing a multi-layered question, hoping to sound insightful. But complex questions only confuse people. By the time you finish asking a three-part question, the person has forgotten the first part and is overwhelmed by the second. The most transformative questions in a coach's toolkit are usually the shortest. "What else?" is perhaps the most powerful two-word phrase you can ever learn. When you ask someone a question, their first answer is rarely the deepest truth. The first answer is usually the rehearsed answer, the safe answer, or the superficial symptom of the problem. If you accept the first answer and move on, you miss the gold. But if you simply nod and ask, "What else?", you force them to dig beneath the surface. You peel back the next layer of the onion. You can ask "What else?" three or four times in a row, and you will be astounded by how the answers shift from surface-level complaints to deep, vulnerable realizations. Finally, perfecting your questions requires mastering the pace of delivery. One of the most common mistakes novices make is "question stacking"—firing two or three questions in rapid succession before the person has a chance to breathe. "How did the meeting go? Were they upset? What are you going to do next?" This feels like a machine gun attack. To craft the perfect question, you must ask one single, clear, open-ended question, and then completely close your mouth. You must give the question space to land, reverberate, and do its work in the other person's mind. The quality of their answer is directly proportional to the clarity of your question and the patience with which you wait for their response.

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03Navigating the Coaching Funnel

04The Hidden Art of Deep Listening

05Shifting Perspectives and Breaking Barriers

06Turning Insights Into Concrete Actions

07Holding People Accountable with Grace

08Navigating Major Life Transitions

09Conclusion

About Tony Stoltzfus

Tony Stoltzfus is a renowned author, coach, and leadership mentor with over 30 years of experience. He has written several influential books on coaching and leadership, and is the co-founder of the Leadership MetaFormation Institute, an organization dedicated to training leaders and coaches.

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