
Sprint
Jake Knapp, John Zeratsky and Braden Kowitz
What's inside?
Discover a unique five-day process for solving tough problems, testing new ideas, and achieving rapid growth in your business or project.
You'll learn
Key points
01Sprints are a cool way to get a lot done in a short time, if you do it right
Ever wondered how to tackle a big problem or test a new idea in just five days? Well, there's a method for that, and it's called a sprint. It's a blend of business strategy, innovation, behavioral science, and design thinking. It's a structured process that any team, no matter how big or small, or what industry they're in, can use to solve complex problems and test new ideas. So, how does it work? It's a five-day process, with each day dedicated to a specific task. Day one, or Monday, is all about mapping out the problem. The team identifies a specific challenge or opportunity within the business and tries to understand it in its entirety. It's like drawing a map of the problem landscape. Day two, or Tuesday, is for brainstorming. The team explores different ways to tackle the problem, encouraging creativity and thinking outside the box. The goal is to come up with a variety of potential solutions. Day three, or Wednesday, is decision day. The team evaluates the proposed solutions and picks the most promising one. This chosen solution is then turned into a testable hypothesis. It's about making a decisive move towards a potential solution. Day four, or Thursday, is about prototyping. The team creates a mock-up of the chosen solution. This prototype is a tangible representation of the idea, allowing the team to visualize and refine it. Finally, day five, or Friday, is for testing. The team tests the prototype with real users, gathering valuable feedback and insights. This helps the team understand if their solution works in the real world. While the sprint process might seem simple, it requires careful planning and execution. The problem chosen for the sprint should be significant and meaningful. Sprints are especially effective for high-stakes challenges that involve a lot of resources, time-sensitive challenges that need quick solutions, and stuck challenges that have left the team feeling frustrated and uninspired. In high-stakes challenges, the sprint process can help reduce risk by allowing the team to test a solution before fully committing to it. In time-pressed challenges, the sprint's fast-paced nature can help the team quickly generate and test solutions. And in stuck challenges, the sprint can provide a fresh perspective, helping the team break free from their rut and generate innovative ideas. In a nutshell, a sprint is a powerful tool for tackling big problems and testing new ideas. It's a structured, focused, and fast-paced process that can help teams make significant progress in just five days. But remember, it requires careful planning, execution, and the right kind of challenge to be truly effective.
02Your sprint team is super important. They need to be all in and ready to work hard
Let's talk about sprints. No, not the kind where you lace up your sneakers and race against the clock. We're talking about a different kind of sprint - a focused, high-energy burst of work aimed at solving big problems and testing new ideas. And just like in a foot race, the team you have in a work sprint is crucial to crossing the finish line successfully. Think of a sprint as a relay race. You've got a limited amount of time to get from point A to point B, and every second counts. You can't afford to drop the baton or trip over your own feet. That's why the team you assemble for your sprint is so important. So, who should be on your sprint team? Well, you don't want too many cooks in the kitchen. A team of seven or less is ideal. Any more than that, and you risk slowing down decision-making and muddying the communication lines. Each team member should have a specific role to play, and here's the lineup: First up, you need a Decider. This is the person who calls the shots. They could be the boss, a department head, or someone they trust to make the big decisions. Their job is to keep the sprint on track and make sure decisions are made quickly and effectively. Next, you need a Finance whiz. This person knows the ins and outs of the company's finances. They understand where the money's coming from, where it's going, and how it's being used. They could be the CFO, a business development manager, or anyone else who knows their way around a balance sheet. Then, you need a Marketing guru. This person knows how the company's products or services are seen in the market. They know how to sell these offerings to customers. This could be the CMO, a PR specialist, a marketer, or a community manager. You also need a Customer champion. This person understands the customers' needs, wants, and pain points. They could be a sales agent, a customer support rep, or a researcher who regularly talks to customers. Don't forget about the Tech/Logistics expert. This person knows what the company can and can't do in terms of production and delivery. They could be the CTO or an engineer. You'll also need a Design ace. This person is in charge of making sure the company's products look good and work well. They could be a designer or a product manager. Last but not least, you need a Troublemaker. This person isn't afraid to shake things up and offer a fresh perspective. They might ruffle some feathers, but their unique viewpoint can lead to innovative solutions. So there you have it. A successful sprint depends on a well-rounded team, each with their own role to play. Together, they can tackle big problems and test new ideas in no time.

Continue reading with LeapAhead app
Full summary is waiting for you in the app
03Sprints are all about getting more done in less time. It might mean changing up how you usually work
04Each day in a sprint has a different focus. Stick to the plan and get stuff done
05You might need some old-school tools for a sprint. Think whiteboards and sticky notes
06Make sure your sprint room has everything you need. No time for hunting down supplies
07Conclusion
About Jake Knapp, John Zeratsky and Braden Kowitz
Jake Knapp, John Zeratsky, and Braden Kowitz are design partners at Google Ventures. Knapp invented the Google Ventures sprint process. Zeratsky has designed products for YouTube and Google, while Kowitz led design for several Google products and co-founded Google Ventures' design team.