The Creative Curve

01Why creativity is not a solitary endeavor?

Ever wondered why some people seem to be a wellspring of innovative ideas while others struggle to come up with a single original thought? Is creativity a gift bestowed upon a select few, or is it a skill that can be honed and developed? And more importantly, is creativity a solitary endeavor, or is it a collective effort? The popular belief is that creativity is a solitary pursuit. We often picture the lone genius, toiling away in solitude, until they finally have that eureka moment. But according to Allen Gannett in his book "The Creative Curve," this couldn't be further from the truth. Gannett argues that creativity is more like a team sport, where collaboration and teamwork are key. Just as a football team needs a variety of players—strikers, midfielders, defenders, and a goalkeeper—to win a match, creativity also requires a mix of different skills, perspectives, and experiences to truly flourish. Gannett also challenges the notion that creativity is an inherent trait. Instead, he posits that creativity is a skill that can be nurtured and developed. It's not about waiting for inspiration to strike, but rather about actively seeking out new experiences, learning new things, and constantly pushing the boundaries of what's possible. For instance, in the book, Gannett shares the story of Ben Franklin, who wasn't born a creative genius but became one through deliberate practice and a relentless pursuit of knowledge. But how does collaboration fit into all of this? Well, according to Gannett, working with others can stimulate new ideas and perspectives. When we collaborate, we expose ourselves to different ways of thinking and problem-solving, which can spark creativity. Gannett illustrates this point with the example of the Broadway musical "Hamilton." Lin-Manuel Miranda didn't create this groundbreaking musical in a vacuum. He collaborated with a team of talented individuals, each bringing their unique skills and perspectives to the table, resulting in a creative masterpiece that has taken the world by storm. Finally, Gannett emphasizes the importance of a supportive community in nurturing creativity. A conducive environment that encourages and supports creative ideas can significantly enhance an individual's creative output. Gannett uses the example of Pixar Animation Studios, where a culture of collaboration and mutual support has led to a string of successful and highly creative films. So, is creativity a solitary endeavor? The answer, according to Gannett, is a resounding no. Creativity is a team sport, a skill that can be developed, and a process that is greatly enhanced by collaboration and a supportive community. So, the next time you're struggling to come up with a creative idea, remember: you don't have to do it alone. Reach out, collaborate, and watch your creativity soar.