The Secret Is You

01The Early Years: The Making of a Visionary

The early years of any individual are often a reflection of their future, a blueprint of the person they will become. This is particularly true for Chris Cicchinelli and Patty Brisben, two individuals from different backgrounds who would eventually join forces to empower women across the globe. Their early life experiences, challenges, and triumphs shaped their vision and fueled their passion for women's empowerment. Born into a middle-class family in Cincinnati, Ohio, Chris Cicchinelli was instilled with a strong work ethic from a young age. His father, a small business owner, taught him the importance of hard work and perseverance, while his mother, a school teacher, nurtured his intellectual curiosity. These early lessons would later become the cornerstone of his business acumen. His active participation in school activities demonstrated his leadership potential and entrepreneurial spirit, traits that would serve him well in his future endeavors. Patty Brisben, on the other hand, was born into a world of challenges in a small town in Kentucky. Financial instability and limited access to education were significant obstacles she had to overcome. However, these hardships only served to strengthen her resilience and ignite her passion for helping others. Working multiple jobs to support her family and fund her education, she eventually became a nurse. Her experiences in the healthcare field sparked her interest in women's health and empowerment, setting the stage for her future business venture. In the late 1980s, Brisben started a small business from her basement, selling women's health and wellness products. Her dedication and passion quickly turned this small venture into a successful business. Meanwhile, Cicchinelli was making his mark in the corporate world, climbing the ranks in a leading marketing firm. Their paths crossed in 2000 when Cicchinelli, seeking a new challenge, joined his mother's company, Pure Romance. This marked the beginning of a powerful partnership that would go on to empower hundreds of thousands of women worldwide. Their shared vision and complementary skills set the foundation for the growth and success of Pure Romance. In conclusion, the early years of Cicchinelli and Brisben were instrumental in shaping their vision and passion for women's empowerment. Their unique backgrounds and experiences provided them with the necessary skills and determination to create a successful business that would ultimately change the lives of many women. Their story serves as a testament to the power of resilience, hard work, and a shared vision.