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The Success Principles(TM)

Jack Canfield and Janet Switzer

Duration55 min
Key Points9 Key Points
Rating4.3 Rate

What's inside?

Discover the essential strategies and techniques that will guide you to achieve your personal and professional goals, and lead you to the success you desire.

You'll learn

Learn1. Key secrets to winning at life
Learn2. Making goals you can actually reach
Learn3. Beating fear and roadblocks
Learn4. Think positive, see success
Learn5. Making friends and connections that count
Learn6. Never stop learning and growing.

Key points

01Take Absolute Control of Your Destiny

Blaming the world for our daily frustrations is a remarkably tempting trap, but true personal freedom begins the exact moment we stop pointing fingers outward and start looking inward. For decades, society has conditioned us to look for external reasons to explain our lack of success, our unhappiness, or our stagnant bank accounts. We blame the economy, our parents, our bosses, the weather, and even traffic for our current circumstances. However, the foundational principle of all success requires a radical shift in perspective: you must take one hundred percent responsibility for your life and your results. This is not a concept meant to induce guilt or make you feel inadequate; rather, it is the most empowering realization you will ever have. When you accept that you are the sole architect of your reality, you instantly reclaim the power to change it. Every outcome you are currently experiencing is the direct result of a choice you made in the past. If you do not like the current outcomes in your life, you simply need to start making radically different choices today. To truly understand this, we must explore a remarkably simple yet profoundly effective formula introduced in the book: Event + Response = Outcome E + R = O. The basic premise is that every outcome you experience in life whether it is success or failure, wealth or poverty, health or illness, intimacy or estrangement is the result of how you have responded to an earlier event or events in your life. Most people operate under the illusion that the Event equals the Outcome. They firmly believe that the external circumstances of their lives dictate their happiness and success. If the economy crashes, they lose their business. If it rains, their entire day is ruined. If someone is rude to them, they become angry and bitter. They give all their power away to the external event. But highly successful people understand that the event is completely neutral. It is the response to that event that dictates the final outcome. Let us look at a highly relatable everyday scenario. You are driving to an incredibly important job interview, and suddenly, you hit a massive, unexpected traffic jam. The event is the traffic jam. You cannot control the cars in front of you, you cannot make the road wider, and you cannot magically fly your car over the highway. The event is fixed. However, your response is entirely within your control. You could choose to panic, bang on the steering wheel, curse the other drivers, and arrive at the interview utterly stressed, sweaty, and completely derailed. That response leads to a negative outcome: you perform poorly in the interview and do not get the job. Alternatively, you could choose a completely different response. You could take a deep breath, accept the reality of the traffic, pull out your phone, call the interviewer to politely explain the situation and give an updated arrival time, and then use the remaining time in the car to listen to a calming podcast or review your interview notes. You arrive slightly late but calm, collected, and highly professional. That response leads to a positive outcome. The event was exactly the same in both scenarios; the only variable that changed was your response. Taking complete responsibility also means giving up the incredibly toxic habit of complaining. Complaining is an epidemic in modern society. We complain about our spouses, our jobs, our weight, and our finances. But what exactly is a complaint? If you analyze it closely, a complaint is simply an unexpressed desire for something better. You only complain about things because you have a deep, subconscious awareness that a better alternative exists. You complain about your low-paying job because you know you are capable of earning more. You complain about your fitness because you know what it feels like to be healthy. But complaining is entirely passive. It requires absolutely no effort and produces zero positive results. Instead of complaining, successful individuals make requests or take decisive action to change the situation. If you do not like your job, update your resume and start networking. If you are unhappy in your relationship, initiate an honest conversation or seek counseling. Jack Canfield often shares a pivotal story about his early mentor, W. Clement Stone, a self-made multimillionaire. When Canfield first started working for Stone, he was constantly making excuses for why certain tasks were not completed. Stone stopped him one day and asked a single, piercing question: "Are you going to take one hundred percent responsibility for your life, or are you going to continue to be a victim?" That question changed Canfield's life forever. A victim is completely powerless. A victim is always at the mercy of the wind, the waves, and the whims of other people. But a creator, a person who takes full responsibility, is the captain of their own ship. They adjust the sails, they steer the wheel, and they determine exactly where they are going to end up. To implement this principle in your own life, you must start paying acute attention to your daily language. Catch yourself when you are about to use phrases like "I can't," "It's impossible," or "They made me do it." Replace those disempowering phrases with statements of ownership. Say "I choose not to," "I haven't figured out how to do this yet," or "I am responsible for this situation." By shifting your vocabulary, you literally rewire your brain to look for solutions rather than excuses. You must also evaluate the areas of your life where you are currently experiencing less-than-desirable outcomes. Ask yourself honestly: How did I create this? What was I thinking? What were my beliefs? What did I say or not say? What did I do or not do to create this exact result? When you strip away all the excuses, all the rationalizations, and all the finger-pointing, you are left with the raw, unadulterated truth of your own agency. You are in charge. You are the author of the next chapter of your life. Every thought you think, every word you speak, and every action you take is either moving you closer to your ultimate goals or pushing you further away. There is no middle ground. Embracing this radical level of ownership might feel terrifying at first, because it means you have no one left to blame. But very quickly, that terror transforms into an exhilarating sense of freedom. When you finally accept that you are the one who got yourself into your current situation, you simultaneously realize that you are the exact same person who can get yourself out of it.

02Master the Art of Intentional Goal Setting

Wandering aimlessly through life might be perfectly fine for a relaxing Sunday afternoon stroll, but building a massively successful and deeply fulfilling life requires an exact, unwavering destination. Once you have taken complete responsibility for your life, the very next logical step is to figure out exactly what you want to do with it. This sounds incredibly simple, yet it is a step where a surprising majority of people stumble and fall. If you were to walk down the street and ask ten random people what their specific, measurable goals are for the next five years, most of them would give you vague, generalized answers. They might say, "I want to be happy," or "I want to make a lot of money," or "I want to travel more." While those are certainly nice sentiments, they are not goals. They are merely wishes. A wish is passive; a goal is an active, deeply defined target that gives your brain a specific mission to accomplish. Think of your brain as the most advanced GPS navigation system in the world. If you get into your car and type "a nice place" into your GPS, the system will not know what to do. It cannot calculate a route, it cannot give you turn-by-turn directions, and it cannot estimate your time of arrival. It needs an exact, specific address. Your subconscious mind operates in precisely the same way. When you give it vague instructions like "I want more money," your brain does not know how to mobilize its resources to help you achieve that. If you find a dollar on the street, you technically have "more money," but that is not what you truly meant. You must define exactly what you want, down to the smallest, most vivid detail. You need to know exactly how much money you want to earn, what kind of house you want to live in, what kind of relationships you want to cultivate, and what kind of impact you want to have on the world. To achieve this level of clarity, it is highly recommended to break your life down into several key categories. You cannot just focus on financial success and ignore your health, nor can you focus solely on your career while your personal relationships crumble. True success is holistic. Consider setting specific goals in the following seven areas: financial, career and business, free time and family, health and appearance, relationships, personal growth, and making a difference in the community. By addressing each of these areas, you ensure that you are building a balanced, well-rounded life that will bring you sustained joy and satisfaction. One of the most powerful tools for clarifying and cementing your goals is the creation of a vision board. A vision board is a physical or digital collage of images, words, and quotes that perfectly represent the life you are trying to create. When you look at a vision board every single day, you are constantly sending powerful visual cues to your subconscious mind. This activates a specific part of your brain called the Reticular Activating System RAS. The RAS acts as a filter between your conscious and subconscious mind. At any given moment, there are millions of bits of information bombarding your senses, but your conscious mind can only process a tiny fraction of them. The RAS decides what information is important enough to bring to your conscious awareness. When you clearly define your goals and look at your vision board daily, you program your RAS to actively search your environment for resources, opportunities, and people that can help you achieve those goals. Suddenly, you start noticing articles, conversations, and possibilities that were always there, but that you previously ignored because your brain did not know they were important. Jack Canfield famously utilized this exact principle early in his career when he was struggling financially. He set a seemingly impossible goal for himself: he wanted to earn one hundred thousand dollars in a single year. To keep this goal at the forefront of his mind, he took a one-dollar bill, added five zeros to it with a marker, and taped it to the ceiling directly above his bed. Every morning when he woke up, the very first thing he saw was that one-hundred-thousand-dollar bill. Every night before he went to sleep, it was the last thing he saw. He would close his eyes and vividly visualize what his life would look like when he achieved that goal. He imagined the house he would live in, the car he would drive, and the profound sense of financial security he would feel. This daily practice completely rewired his thinking. Ideas started flowing into his mind. He wrote a book, started speaking at seminars, and took massive action. By the end of that year, he had not quite hit the hundred-thousand-dollar mark, but he had earned over ninety-two thousand dollars—a massive leap from his previous income. The clear, specific goal, combined with daily visual reinforcement, changed his entire reality. When setting your goals, it is also absolutely crucial to set stretch goals. A stretch goal is a goal that is so big, so audacious, and so far outside your current comfort zone that it actually scares you a little bit. If you only set goals that you already know how to achieve, you will never grow. The true value of setting a massive goal is not necessarily in the achievement of the goal itself, but rather in the person you must become in order to achieve it. To accomplish something you have never accomplished before, you must develop new skills, adopt new mindsets, overcome new fears, and build new relationships. Even if you fall slightly short of the massive goal, the personal growth you experience along the journey is utterly invaluable and permanent. Furthermore, every powerful goal must be backed by a deeply emotional "why." If your goal is simply to make a million dollars just to have a million dollars, you will likely quit when the journey gets difficult. But if your goal is to make a million dollars so you can retire your aging parents, send your children to the best schools debt-free, and fund a charity you deeply care about, you have created an emotional anchor. When you face rejection, failure, and exhaustion—and you absolutely will face them—your "why" will be the fuel that keeps you moving forward. Take a piece of paper today and write down exactly what you want your life to look like in five years. Do not censor yourself. Do not worry about how you are going to achieve it just yet. Simply define the destination with crystal clarity. Once the destination is set, the universe, your mind, and your daily actions will begin to align to naturally carry you toward it.

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03The Incredible Power of Relentless Action

04Shatter Your Internal Limitations

05Assemble Your Ultimate Success Team

06Cultivate Extraordinary Human Connections

07Master the Game of Wealth Creation

08Conclusion

About Jack Canfield and Janet Switzer

Jack Canfield is a motivational speaker, corporate trainer, and co-creator of the "Chicken Soup for the Soul" series. Janet Switzer is a marketing expert and business strategist who has helped entrepreneurs and executives develop their marketing strategies.

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