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You Are a Badass at Making Money

Jen Sincero

Duration25 min
Key Points10 Key Points
Rating4.6 Rate

What's inside?

Discover the secrets to developing a wealth mindset and unlock your potential to generate abundant wealth with practical advice and motivational stories.

You'll learn

Learn1. Beat self-doubt, boost self-worth!
Learn2. Rethink money and wealth.
Learn3. Easy ways to earn more.
Learn4. Set and smash financial goals.
Learn5. Invest in yourself, it's important!
Learn6. Make friends with money.

Key points

01Ditch Your Money Baggage

Most people don’t grow up with a neutral relationship to money. From the time we're old enough to understand what money is, we're absorbing unspoken rules, judgments, and limitations. Whether it's hearing phrases like Money doesn’t grow on trees or watching our parents argue over bills, we start to associate money with stress, scarcity, or even morality. These early impressions form what becomes our financial blueprint—an unconscious script that influences how we earn, spend, and think about wealth. If you were raised to believe that wanting more money is greedy, or that rich people are inherently selfish, those beliefs don’t just sit quietly in the background. They show up every time you hesitate to raise your rates, feel guilty about success, or self-sabotage when you're close to a breakthrough. They're the invisible ceiling you can’t quite name but keep bumping into. Subconscious fears, too, play a bigger role than most people realize. Wanting money isn't just about the numbers—it’s tied to our sense of identity, safety, and self-worth. For some, the idea of making more money triggers fears of being judged, rejected, or seen as arrogant. For others, it taps into deep discomfort around visibility and responsibility. That’s why simply working harder doesn’t always change your financial reality. Until you address the stories running beneath the surface, effort alone won’t shift your results. The turning point comes when you realize that your current relationship with money is learned—and what’s learned can be unlearned. Money itself is neutral. It’s not evil. It’s not noble. It’s a tool. Like a hammer or a fire—it can build, it can destroy, but it doesn’t choose its purpose. You do. Reframing money as an empowering force means giving yourself permission to want it, to talk about it without shame, and to receive it without apology. It means seeing money not as something you chase or hoard, but as something that flows to match the value you allow yourself to create and receive. Start by noticing your internal monologue about money. What do you say to yourself when a bill arrives? When someone mentions their salary? When you dream of a bigger life? These small moments offer big clues. The goal isn’t to judge yourself for having baggage—it’s to unpack it, hold it up to the light, and decide whether it still serves you. Because the version of you that’s capable of earning with ease isn’t buried deep inside—you’ve just been taught to quiet her down. It’s time to let her speak.

02Decide to Get Rich

Getting rich doesn’t begin with a plan. It begins with a decision. A bold, clear, unapologetic decision that says, “I’m doing this.” Not “I’ll try,” not “I hope it works out,” and definitely not “I’ll give it a shot if everything aligns perfectly and no one judges me.” Wealth responds to commitment, not hesitation. Too often, people treat getting rich like a wish instead of a choice. They float the idea around in their minds, maybe journal about abundance, maybe daydream about what they’d do with more money. But the energy behind it is vague. Vague goals lead to vague results. If you're not crystal clear about what you want, the universe has nothing to work with. And neither do you. Deciding to get rich isn’t about arrogance. It’s about owning your desire and refusing to apologize for it. It's about raising your standards—on how you earn, how you show up, and what you’re willing to tolerate from yourself and others. A firm decision clears the path in ways nothing else can. It cuts through noise. It creates urgency. It forces alignment. Once you decide, truly decide, you start seeing opportunities where before you only saw obstacles. But here’s what trips people up: they think they’ve decided, when really, they’re still negotiating. They say yes to wealth on Monday, but by Thursday, they’re entertaining doubts. One foot in, one foot out. This half-in energy creates drag. You don’t need more time or more talent—you need to stop wavering. Making the decision means backing it with action, with boundaries, with belief. It means saying no to distractions that don’t serve your goals. It means doing uncomfortable things and refusing to let fear have the final word. And it means showing up every day like someone who’s already on their way—not like someone still waiting for permission. Commitment breeds clarity. Once you commit, you don’t need to have the entire roadmap figured out. But you do need to keep walking. Deciding to get rich is a line in the sand. Once it’s drawn, everything changes—not because the world shifts instantly, but because you do. And the world has no choice but to respond to that shift.

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03Tune Into Money Energy

04Face Your Money Fears

05Rewrite Your Money Story

06Take Spiritually Aligned Action

07Speak, Think, and Act Rich

08Welcome Unexpected Income

09Invest in Your Badass Self

10Conclusion

About Jen Sincero

Jen Sincero is a bestselling author, speaker, and success coach. Known for her candid and humorous approach, she has empowered countless people to transform their personal and professional lives. Her most popular work, "You Are a Badass," has been published in over 25 languages.

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